Richard Saghian - the millionaire Founder behind the fashion empire - largely avoids the spotlight as much as he can. Its target audience is women with shapes like Belcalis Almanzar, also known as Cardi B, or Blac Chyna - who have bulbous hips, round butts and spindle-like waists.įashion Nova’s clothing is revealing, tight, barely-there streetwear and club attire - but the company is not. The brand makes bona fide apparel, accessories and beauty business that’s attracted women with body measurements that don’t always fit within standard sizing. With only 5 physical stores scattered across Southern California, its globally insane popularity is the result of its work with high-profile influencers and its speed at delivering trend-led pieces.Ĭurrently, the brand has over 20 million Instagram followers and an exponentially growing rate of 600% year over year. I believe I don’t have to say much about this.īecause Fashion Nova is the viral clothing brand and a social media phenomenon that you can’t stop hearing about in the past few years - and for good reason.įashion Nova has been based in Los Angeles, CA since 2006.

Influencer Marketing Pyramid: How influencers bring Fashion Nova’s viral growth.

The “One Thing” Strategy: The strategy behind all strategies at Fashion Nova.Now, sit tight, sip your coffee nice and slow because you’re going to learn the best strategies from the most Googled fashion brand in the world. It’s the most strategic and detailed analytics you’ve ever found about Fashion Nova on the Internet.

To figure out EXACTLY how Fashion Nova has grown so fast that they beat out fashion’s biggest luxe names, I completely decoded their business & marketing strategy in this blog post. It means that “ There was no runway show, no interviews, no press releases, no placements in magazines, and nothing with traditional marketing campaigns or SEO tactics.” - said Richard Saghian, Founder & CEO of the fashion blockbuster. That explains why Fashion Nova gets a huge number of website traffic: 15M monthly visits per month - much higher than these luxe names I mentioned above.įashion Nova achieves the top spot by not doing any traditional marketing like others. Brands like Gucci, Alexander McQueen, Louis Vuitton, Dolce & Gabbana, Dior, Moschino, Porsche purses, Mini Cooper purses , and Mercedes Benz ranked in the remaining top 10 spots. While your go-to budget fashion fave stands at the top of the list, timeless classic giants like Louis Vuitton, Versace, and Givenchy followed in second, third, and fourth place for search. Last year, Google released its 2018 Year in Search report, which showed that Fashion Nova is the most Googled fashion brand of 2018. If the answer is no, this will shake you to your core… Sure, you’re surprised by these numbers, but are you really all that shocked? Partners with more than 3,000 high-profile celebrities and top Instagram influencers like Kylie Jenner, Cardi B, Khloé Kardashian, Kourtney Kardashian and Amber Rose.The value of Fashion Nova’s social media exposure is more than that of H&M and Zara combined. A tailor-made Instagram brand with over 20M total followers on three different accounts.Generated more than $400 million within just 18 months after launching their website.The brand gave away $1 Million Dollars directly to people impacted by COVID-19.Fashion Nova is a MASSIVE hit in the world of fashion: FashionNova Cares was launched in 2020, with Cardi B, as a way for FN to put their money where their mouth is. The brand is constantly being called out for appropriating Black culture without giving back to the Black community.

“If They playin with Jodie ima DEF STOP BUYING! Cuz without her there would be no FN! Go argue with ya mama!,” wrote Tiara Yvonne.įashionNova, recently trended on Twitter after their tacky “It’s The Stimmy For Me” sale during the Covid-19 pandemic. Jodie’s fellow influencers took to the section on TheNeighborhoodTalk to proclaim their allegiance. “It’s devastating to see these fashion companies rip off designs that have taken the blood, sweat and tears of true designers who have put their all into their own original ideas.”įashionNova has yet to respond to Jodie’s accusations/ request. Kim Kardashian brought mainstream attention to “fashion companies” that “rip off designs” after she posted a photo wearing a one-of-a-kind Mugler gown - within 24 hours, a replica dress for pre-order was being sold on. Destiney Bleu, owner of d.bleu.dazzled, also called out the brand for stealing the design of her signature crystal-encrusted Midnight Sky Tights.

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